6 Degree Burn Fitness Studio

A hot boutique gym degrees above the rest

Graphic Design, Brand Development, Strategy  

6 Degree Burn Fitness founder began with a vision; to transform the gym experience into one in which each member is treated as individual in a comfortable yet challenging environment. Classes are small, energy level is high and the burn is set to max.

The goal was to create an identity system that felt warm and powerful, with flexibility to translate from print, to digital, to products and physical spaces. 

By taking inspiration from the gym’s name, the solution rose from the flames. The identity is composed of a warm duotone color palette, the heavy texture of shou sugi ban (a process of charring wood) and aspirational imagery of physically fit individuals.

In order achieve consistency with the provided photography images were treated with a gradient filter, making them cohesive and warmer.