Children’s Eye Care
A medical practice with 20/20 vision set on educating
Creative Direction, Graphic Design
When Children’s Eye Care came on board as a client they had two goals: to reach new patients and to create a printed piece for recruiting medical students into their fellowship program. These two goals shared a commonality, essentially, to educated.
We produced a series of advertorials, web ads, a video series and a 16-page recruitment booklet for their fellowship program.
In order to speak to two very different demographics while following the practice’s branding, I set two design tones. Material for patients had colorful photography, a more relaxed grid and a bubbly feeling, while material for the fellowship program had a rigid grid, subtle color use and an overall sleek feeling.