McDonald's Next Gen Series
Created as a year long campaign, McDonald's Next Gen series highlights metro Detroit McDonald's franchise owner and the next generation of employees and/or family that have taken leadership roles in the business.
The client wanted the series to break from the corporate "suit-and-tie" aesthetic traditionally used for this type of piece.
- Creative Direction
- Art Direction
- Production Management
Photos by Lauren Jeziorski.
Created while at BLAC Detroit magazine as part of the company's custom publishing branch.