McDonald's Next Gen Series

Overview

Created as a year long campaign, McDonald's Next Gen series highlights metro Detroit McDonald's franchise owner and the next generation of employees and/or family that have taken leadership roles in the business. 

The client wanted the series to break from the corporate "suit-and-tie" aesthetic traditionally used for this type of piece. 

ROLE

  • Creative Direction
  • Art Direction
  • Design
  • Production Management

CREDITS

Photos by Lauren Jeziorski.

Created while at BLAC Detroit magazine as part of the company's custom publishing branch.