Metro Parent Media Kit

A concise presentation and dissemination vehicle for an evolving media company 

Creative Direction, Graphic Design, Research, Strategy

Metro Parent knows itself, its readership and its advertisers, but in 2015 presenting that information became a challenge after the company's shift to focus more on digital advertising. My role in this project consisted of collaborating closely with the editorial and sales teams over the course of six months to collect, analyze and design information in a digestible manner.