3o Years of HELPING DETROIT PARENTS RAISE HAPPY AND HEALTHY KIDS
Creative Direction, Graphic Design, Branding, Strategy
What began as a mom-made magazine on a kitchen table 30 years ago has become the most trusted source for all things parenting in southeast Michigan.
My goal was to achieve a light, fun and approachable visual personality without sacrificing the brand's place as a reliable source for parenting information.
This was achieved by incorporating a cheerful color palette, playful but sophisticated typographical treatments, whimsical illustrations and high-quality photography paired with award-winning editorial content.