METRO PARENT

3o Years of HELPING DETROIT PARENTS RAISE HAPPY AND HEALTHY KIDS

Creative Direction, Graphic Design, Branding, Strategy

What began as a mom-made magazine on a kitchen table 30 years ago has become the most trusted source for all things parenting in southeast Michigan.

My goal was to achieve a light, fun and approachable visual personality without sacrificing the brand's place as a reliable source for parenting information. 

This was achieved by incorporating a cheerful color palette, playful but sophisticated typographical treatments, whimsical illustrations and high-quality photography paired with award-winning editorial content.

Video production by Lauren Jeziorski. 

Whether directing a child on a cover shoot, working with the sales team on optimal ad placement or designing a new campaign for an upcoming event, my role allowed me to ensure a consistent tone across all mediums—from print to digital to events, and in material intended for readers or advertisers.   

We stretched the brand across monthly and annual magazines, a high-traffic website, a fully interactive digital magazine, engaging events and valuable partnerships with major advertisers.